Online Strategic planning is more than building a web site or developing a social media communication program.
Any strategy must include a careful review of your corporate culture and sustainability of the strategy. Great ideas are always generated from strategic meetings; however, they don't matter if they aren't supported internally or believable to your target audience.
There are no shortcuts, other than years of mature experience, to understanding corporate culture as it relates to the blinding speed of the Internet. TMA Guild's 24 years in the consulting business and more than 20 years serving metro Denver, give you an advantage in this area. We can help you target efficiently and effectively the best strategy to employ for your company, no matter where you are in your growth cycle.
TMA's command of web technologies, opportunities and trends means you get the best possible context from which to apply the strategic plan.
Our Approach To Strategy:
Any strategic plan must start with a lot of listening. Listening comes in many forms but always starts with asking the right questions and in the right way. It requires listening to what may be unlikely sources for important insights. . .
What Has To Happen?
Who Do We Need To Reach To make It Happen?
What Do They Need To Think, Know, Feel or Do?
What Is The Time Line?
How Much Money Do We Have?
What Is The Best Way To Do It?
Data is another key to developing the right strategy; however, data is useless without proper interpretation. Once again, asking the right questions of the data, in the right way, has no substitute.
Time is also important to our approach. How much time do you have to implement and achieve results from your strategic plan? We often hear "we need it yesterday." While the Internet a is quick, fluid medium, it must be approached with as much alacrity as possible. The "need it yesterday" approach leads to ad-hoc implementations that waste money and achieve little benefit.
Finally, we explore the Unique Selling Proposition (UPS) in context of the Emotional Selling Proposition (ESP). If you are focused exclusively on the UPS your strategy will be under constant attack. By building the emotional sales process you create client and consumer loyalty that makes for a bond that is hard to break.
TMA's works with one of the global leaders in Emotional Selling Proposition consulting and we are lucky enough to have her locally in the Denver area.