TMA believes that the most effective and beneficial Internet marketing plan must be fully integrated with - and perhaps even drive - the overall communication and marketing strategies. To achieve this, Internet planning, trends, and opportunities must be introduced at the earliest possible stage of marketing/communications Strategic planning . The web is unlike any other communication vehicle since it continually reinvents itself, thus providing new ports of entry, innovative new tactics, ever-changing communities of influence, and advancing technologies. Internet marketing is dynamic and progressive.
Some of our Clients:
Red Rocks Amphitheatre
Infinite Power Solutions
Denver IT Services - Taylor IT Consulting
The Denver Clinic - Treating bone tumors and at risk limbs
Allergy & Asthma Care and Prevention Center Denver Metro and Castle Rock
We begin each project with Discovery and Planning. In this phase, we evaluate a client's business metrics, marketing objectives, communication goals and company culture against the most current trends, behaviors and resources of the Internet. We are sensitive to client expectations, budget and timing. We will define measurements of success and relevant metrics and lay out a road map so TMA can implement that plan while being empowered to respond quickly to changing and challenging conditions.
TMA thinks beyond the scope of the traditional methods of Internet advertising, Search Engine Optimization (SEO)and Search Engine Marketing (SEM), to leverage the most practical and progressive tools available.
Emotional Marketing Proposition vs. Unique Selling Proposition
To us, marketing is much more than creating interesting graphics, interactive web sites, and clever advertising.
It is about creating connections between a brand and its constituencies that are unbreakable and result in lifetime value and profitability.
We go about securing these critical business outcomes through a carefully concerted and proven process that defines current brand attributes, identifies gaps and image needs, builds experiences and offers that are directly related to constituents’ needs, and that trigger decision processes and desired buyer behavior. Our approach also explores ways to build brand equity and trust equity in order to assure lifetime loyalty and create word of mouth marketing - the most successful of all.
Elements of our process include:
Surveys: you know the old adage about what assuming makes you. We avoid making foolish mistakes that waste time and money, by auditing our audiences so that all actions are based upon what customers really think and want vs. what we think they should want and need from us.
ESP vs. USP model: Even in the world of high tech, there really isn’t anything unique anymore since features, functions, benefits and outcomes can be duplicated by someone else in just a matter of time. The traditional sales approach is a battle between competing companies over features, benefits and price. This is why we help clients move from USPs to ESPs; from the not-so-unique selling propositions to emotional selling propositions, or the emotional fulfillment that creates passionate customers and enthusiastic referrals.
We do this by creating brand experiences that fulfill the driving emotions associated with purchasing, and by creating marketing campaigns based upon psychological principles that influence just about all human behavior, consciously and unconsciously. There are notable psychological and emotional differences in how, where and why consumers engage online versus offline. Typically online and offline get bifurcated by many communicators. Our approach is to address these in parallel and integrate the different modalities of brand engagement that are important to “closing the emotional loop” of the brand experience.
The ESP approach is about addressing all the unconscious activities involved in purchases: the rituals of the purchasing and user experience, the underlying social perception of a solution provider, the sometimes rational and irrational bonds that are made with brands.