360 Strategic planning
360° Strategic planning
Strategic planning is basically the lost art of critical thinking. Before embarking on anything new or novel it's important to explore the "who, what, where, when, why and how" of your subject.
The web is continually and agressively being respun every day. Your online plan must reflect that reality, and your consultant needs the skills to see the web today and what it will be tomorrow.
Without this skill set you are doomed to adhoc executions, wasting money and time.