Widget based sites are very fun site for certain kinds of client to have.
TMA developed widget based sites for the Rocky Mountain Hospital for Children where the target audience, parents, have a wide range of needs and expections from a pediatric hospital. In this example the need of a parent with a new born being very different than that of a teen. The widget based site provides a solution where the audience can select from a menu of widgets and make the website into what they want based on their needs at a particular time.
This type of site provides you the a framework where you can development many of your own content widget quickly and easily then provide those to your site visitor. The site visitor then selects the widgets of interest and each creates their own unique view of your site and brand inteaction. This is something TMA referrs to as Open Source Branding where the consumer or (prosumer) is actively engaged in creating the brand experience they will then use.
Take a look at our widget demo site.